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The NCAA will not renew its licensing acceding with EA Sports for its 21-year-old NCAA Football alternation already the accepted accord expires in 2014, the NCAA said in a account today. It does not beggarly the end of the series, alone the end of a alternation with the NCAA’s name and logo on it.
“The NCAA has fabricated the accommodation not to access a new arrangement for the authorization of its name and logo for the EA Sports NCAA Football video game. The accepted arrangement expires in June 2014, but our timing is based on the allegation to accommodate EA apprehension for approaching planning. As a result, the NCAA Football 2014 video bold will be the aftermost to accommodate the NCAA’s name and logo,” the alignment said in a statement.
That applies to the NCAA’s name and its logo. Most of the game’s adumbration is accountant through the Collegiate Licensing Company, an altogether abstracted article that handles the licensing business for added than 200 colleges and universities, additional able-bodied conferences and basin games.
Late this afternoon, Andrew Wilson, the carnality admiral in allegation of EA Sports, said that accord will continue.
EA Sports will abide to advance and broadcast academy football games, but we will no best accommodate the NCAA names and marks. Our accord with the Collegiate Licensing Aggregation is able and we are already alive on a new bold for abutting bearing consoles which will barrage abutting year and affection the academy teams, leagues and all the addition admirers apprehend from EA Sports.
Two sources with absolute ability of this amount beforehand declared the NCAA’s accommodation as about a technicality, acceptation the alternation will continue, admitting beneath altered branding, with its above apparatus intact, including real-world teams, stadiums and bowls.
“Given the accepted business altitude and costs of litigation, we bent accommodating in this bold is not in the best interests of the NCAA,” the NCAA said in its statement. That is a advertence to the Ed O’Bannon lawsuit, in which the above UCLA brilliant and others are suing the NCAA, and EA Sports, over the use of their likenesses in bartering works. The clothing seeks a chic activity cachet and, if granted, the acknowledgment the NCAA faces could run into the billions, if not force it to change badly how it does business.
“Member colleges and universities authorization their own trademarks and added bookish acreage for the video game,” the NCAA said in its statement. “They will accept to apart adjudge whether to abide those business arrange in the future.” That now appears to be an angled advertence to EA Sports advancement the bold through its CLC license. Again, the CLC is a clandestine company, abstracted from the NCAA, endemic by the mega sports and media administration aggregation IMG.
Of course, no players arise beneath their own name in the NCAA Football series, but the game’s rosters accept continued been based on the accepted players for the accessible season, aloof with their names erased. That has been one bender of the O’Bannon case, and is at the affection of two others brought by above academy quarterbacks adjoin EA Sports. Users accept taken it aloft themselves to rename the rosters, administration them through a account provided by the game.
To acquaintance the columnist of this post, address to [email protected] or acquisition him on Twitter @owengood.
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