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WPP categorical transformation affairs at its “investor day” affair in London today.

Some of the affairs you’ve no agnosticism heard about already, like the VML-Y&R and Wunderman-JWT mergers.

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The close has additionally spruced up its cast attending with a new logo. It’s absolutely a change from the atramentous block-lettered logo that’s been in abode since, well, as continued as I can remember. And I’ve been accomplishing this for a while.

The new logo is a multicolored, impressionistic arrangement of the WPP letters, which I accept to say is rather eye-catching. And on awning it is in connected motion, advised to back the ever-changing, adjustable attributes of the new WPP.

WPP cast firms Superunion and Landor collaborated to actualize the new identity.

The impressionistic dot architecture is meant to back the “many genitalia that amalgamate to anatomy the accomplished — a representation of WPP’s people, agencies, capabilities and markets that assignment calm as one for clients.”

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Or, to put addition way, it’s a new, acknowledgment adapted logo.

“We now accept an acquired cast and announcement of purpose that bigger reflects who we are as a company, our aggregate capabilities, and what we offer,” said Jane Geraghty all-around CEO, Landor. You could put it that way, too.

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