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Coke’s all-around World Cup attack blends AC/DC, Jason Derulo and appropriate score-themed packaging that is a after adaptation of the brand’s accepted “Share a Coke” name-based program. But here’s what you won’t see: shots of U.S. men’s soccer stars.

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With the aggregation declining to authorize for abutting month’s tourney, Coke subbed in changeable soccer fable Alex Morgan. She delivers a bulletin of changeable empowerment—”They told us that soccer wasn’t our thing. Are we activity to accept it?”— in one arena of an ad alleged “Uplifters” that additionally includes German goalkeeper Manuel Neuer.

The ad, by The Cyranos/McCann of Barcelona, is set to run globally abutting month, capping a nine-month World Cup attack that began in September back Coke partnered with Electronic Arts on an affiliation in its “FIFA 18” video game.

Portions of the attack are accepted to hit at atomic 185 countries afore the World Cup begins in Russia on June 14.

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Coke afresh began airing two added ads. One, alleged “Ready For” by Mercado/McCann of Buenos Aires, imagines Coke bulb managers giving pep talks to bottles of Coke as they arch out into the easily of affecting soccer fans.

Mercado/McCann is additionally abaft an ad alleged “Stock Up.” Baked by AC/DC’s “Are You Ready,” the ad portrays admirers ashore on a soda run as their admired aggregation scores. The message: buy Coke afore the matches start.

Both ads accommodate cameos by Derulo, who wrote Coke’s World Cup anthem. The song, alleged “Colors,” was appear in music video anatomy aftermost ages and has already absorbed about 19 actor angle on YouTube. It includes basal Coke branding, but it’s there if you accept and watch the video closely.

The lyric “can’t you aftertaste the feeling,” mirrors Coke’s tagline, and one arena shows a Coke-branded soccer ball. The island vibe (Wyclef Jean makes a cameo) seems worlds abroad from Russia. But Coke affairs to localize the video with remixes targeting specific markets. The one airing in Russia will affection a Russian rapper accepted as “Basta.”

The agreeable touches are aimed at extending the attack into pop culture. “We are aggravating to ambition not alone soccer fans. We are aggravating to accessible our accoutrements to accompany everybody in. That alone happens in the World Cup. It’s like a Super Bowl effect,” says Rodolfo Echeverria, Coca-Cola’s arch of all-around creative.

But with the U.S. aggregation out, Coke is demography a alert access in the states. For instance, the cast has not absitively if it will run the TV spots here, according to a spokeswoman. Even if they don’t, it’s acceptable that U.S. admirers will be delivered snippets of the Morgan arena on amusing media. Coke cut an arrangement of amusing videos alignment from 2-15 abnormal that it will arrange globally, including one that carries Amazon Prime branding in an accomplishment to addition actuation ecommerce purchases.

Coke is additionally aggravating to arch the online and offline worlds with the score-themed bottles and cans. The packaging shows numerals 1-9 in an attack to get bodies to column amusing media photos such as admiration ambition totals for their admired team.

But U.S. consumers are out of luck because the cast will not administer the packs here. Instead, the cast autonomous to focus on the latest abundance of the Share a Coke program, which appearance aboriginal and aftermost names. This year’s gimmick includes stickers of the names that bodies can bark off, absolute codes that drinkers can browse to win prizes. A new TV ad by Wieden & Kennedy afresh hit the air.

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