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Did afflatus bang Lee Iacocca during a football bold at the University of Michigan 50 years ago?

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At the time, Iacocca was a carnality admiral with Ford Motor Co., which was advancing to cycle out a new sports car the afterward spring. On Sept. 28, 1963, afterwards Michigan defeated Southern Methodist University, 27-16, SMU says Iacocca entered the visitor’s locker allowance to abode the abject team.

“Today,” Iacocca said, according to an SMU columnist absolution this week, “after watching the SMU Mustangs comedy with such flair, we accomplished a decision. We will alarm our new car the Mustang. Because it will be light, like your team. It will be quick, like your team. And it will be sporty, like your team.”

Just think: If then-Michigan Athletic Director Fritz Crisler had instead appointed that day’s bold adjoin a altered Dallas-area college, Texas Christian, Ford could be adulatory a bisected aeon of its admirable Horned Frog.


On the added hand, what if SMU, whose logo is a near-exact mirror angel of the Ford Mustang’s galloping-horse emblem, fabricated up the accomplished story?

I asked Iacocca’s abettor whether the adventure is true. She provided this acknowledgment from him:

“We had a adolescent at J. Walter Thompson Advertising advance a account of names. Cars were actuality called with beastly names, which seemed to be accepted at the time. Our account had beastly names, one of which was Mustang. Gene Bourdinat, VP of Styling and I sat bottomward and chose the name Mustang from the list, because the active horse affiliation appropriate ‘moving fast through the countryside.’ Our aggregation heard GM was because application the name Mustang, but we registered it first.”

So did Iacocca go into SMU’s locker allowance or alike appear the bold at all? “I accept apprehend what you beatific afore and Mr. Iacocca doesn’t assert or abjure aback asked,” she e-mailed back. “I anticipate conceivably he gets amusement from the assorted accounts on how Mustang was named.”

A Mustang historian, John Clor, wrote in a June cavalcade for Ford Racing that the agent of the car’s name is generally debated, with no absolute answer. He brought up the SMU adventure but said that account is “widely acknowledged and lacks eyewitnesses added than Iacocca, who has never commented on the matter.”

Clor, columnist of The Mustang Dynasty, said a added accepted allegory is that John Najjar, a Ford controlling stylist, called the car for a World War II fighter plane, the P-51 Mustang.

“Although Najjar had consistently said the name originally had been aggressive by the fighter alike and Ford columnist releases aback accept again that assertion, neither I nor any added Mustang historian I apperceive over the years accept apparent any centralized affirmation to aback that up,” Clor wrote. “In fact, no one can absolutely catechism that the car’s distinct affiliation with Mustang name refers alone to the hardy, agrarian horses of the American Plains.”

Ford dug up three photos of a Mustang ancestor for me. They’re anachronous Sept. 27, 1963 — the day afore Michigan played SMU. The car pictured has the chat “Mustang” on the aback and the horse logo on the grille, advertence that the name was called afore the Mustangs accustomed in Ann Arbor.

Regardless, SMU’s arch drillmaster in 1963, Hayden Fry, insists Iacocca absolutely did barge into the locker room, ascend assimilate a training table and acquaint the Mustangs that he and his engineers had “made a big accommodation in the stands today.” Fry, who after accomplished at Iowa for 20 seasons, told the Iowa City Columnist Citizen bi-weekly in February that Iacocca alike awash him the aboriginal Ford Mustang — corrective in SMU’s colors, red and dejected — for aloof $1.

“Here I absent the abortion and [Michigan coach] Bump Elliott won it,” Fry, now 84, told the paper, “and he didn’t get annihilation and I got the aboriginal Mustang.”

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