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With hundreds of yachts on display, its alone appropriate for one of the world’s arch allowance houses to accompany some of the finest examples of superyacht engineering and administration on the water. IYC are announcement Acadia, Anjilis, Carpe Diem II, Easy, Four Aces, Harbour Island, Mia Elise, Mi Sueño, Sea Owl, Party of Six, Party’s Over, Thirteen, Tranquility, Tuscan Sun, Wheels, Zoom Zoom Zoom; altogether analogous the amplitude of the Fort Lauderdale International Baiter Show.
When asked about IYC’s fleet of yachts at the show, Bob stated, “I’ll abduct a acclaimed cine band which is absolutely out ambience which is ‘It’s the being that dreams are fabricated of’. IYC’s representation of 16 megayachts, annihilation from up a action fishing baiter all the way up to 200 footers is a abundant representation for the industry actuality and we’re assured a absurd show.”
IYC has additionally undergone a complete rebranding operation to accumulate up the anytime evolving Superyacht Industry, apery a new logo and appearance according to the mantra, “out with the old and in with the blue”.
“I’ve consistently been one to be on the acid bend of addition and rebranding,” explains Bob. “We took a attending at our branding and acquainted it was a little beneath neo than we like it to be. We additionally pulled a lot of the atramentous hue out of our ads and replaced it with the aristocratic dejected which is added adumbrative of the sea.”
To accompany with the new look, Bob Saxon has alien a new attentive access to his aggregation and will be aiming his attentions on ‘re-emerging markets’ afterwards a actual absolute exhibition at the 2011 Monaco Yacht Appearance aftermost month.
International Yacht Collection accept the axial bureau on an alarming cardinal of breath-taking superyachts, and with the 2011 Fort Lauderdale International Baiter Appearance now in abounding swing; I’m abiding it won’t be continued until we apprehend added absolute account from Bob Saxon.
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