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ISTANBUL–(BUSINESS WIRE)–To coin its abutment to sports and advantageous living, Beko is now the allotment accomplice of Fenerbahçe Men’s Basketball Team. Beko has been acknowledging basketball teams in Turkish Basketball Alliance and additionally sponsored the European Basketball Championship for abounding years and now it takes on the allotment affiliation of Fenerbahçe Men’s Basketball Aggregation for 2.5 years. This new allotment affiliation acceding focuses on “Eat Like A Pro” – an action launched by Beko to action adolescence obesity. Through this collaboration, Beko affairs to aggrandize the ambit of the attack to advance advantageous bistro habits amid accouchement by announcement their hero basketball players as role models.
Beko, a arch white appurtenances cast accouterment articles and casework in added than 130 countries, allotment to advance in basketball with Fenerbahçe Men’s Basketball Team. Beko had accustomed its name to Turkish Basketball Alliance for eight years and sponsored European Basketball Championship, afore signing this 2.5-year allotment affiliation acceding with Fenerbahçe Men’s Basketball Team.
At the signing commemoration of the affiliation acceding at Ülker Sports and Accident Hall, Fenerbahçe Sports Club President Ali Y. Koç, Fenerbahçe Sports Club Vice President Semih Özsoy, Fenerbahçe Beko Men’s Basketball Aggregation Coach Zeljko Obradovic, Koç Holding Durable Appurtenances Group President Fatih Kemal Ebiçlioğlu and Arçelik CEO Hakan Bulgurlu joined.
Under the new agreement, the aggregation is now alleged Fenerbahçe Beko Men’s Basketball Team. Fenerbahçe’s brilliant basketball players will abrasion uniforms with the Beko logo on the chest as allotment of the allotment partnership. The accord includes Turkish Basketball Super League, Euroleague, and all beyond games.
Thanks to this new collaboration, Beko aims to acquaint its Eat Like A Pro action adjoin adolescence blubber to a greater admirers by accumulation sports allotment affiliation with amusing responsibility.
Speaking at the columnist appointment to advertise the accord at the Ülker Sports and Accident Hall, Fenerbahçe Sports Club Vice President Semih Özsoy said “Fenerbahçe Sports Club that has nine branches such as football, basketball, volleyball, is the dynamism and great locomotive of the sports in our country. The pride of our country, Fenerbahçe Men’s Basketball Aggregation is one of the world’s arch brands in sports and basketball, with remarkable achievements in both Europe and our country. Beko is a arch all-around brand, and the pride of Turkey. Fenerbahçe Men’s Basketball Aggregation auspiciously represented Turkey beyond and captivated Turkish basketball admirers advancing to the final three times. It is the aboriginal and alone Turkish aggregation to accomplish it to the Final Four in four after years. The aggregation has won 12 Turkey championships, bristles Turkish Cups, seven Presidential Cups, and one Euroleague championship. We are captivated to accept two high-achieving brands accommodating and we accept that both Fenerbahçe Men’s Basketball Aggregation and Beko will accomplish new success stories.”
Underlining that Beko has been a agog adherent of sports for 30 years in adjustment to advice adopting advantageous generations, Arçelik’s CEO Hakan Bulgurlu declared “At Beko, we started to abutment basketball in 2006. We hosted Turkish Basketball Alliance for 8 years, and sponsored abounding all-embracing basketball championships. Allotment affiliation of the Fenerbahçe Men’s Basketball Aggregation is important for both abacus amount to our all-around branding adventure and additionally creating a abundant amusing account by influencing the masses.”
Bulgurlu accent that the new allotment affiliation acceding focuses on Beko’s “Eat Like A Pro” action committed to action adjoin adolescence blubber and added: “Fenerbahçe Men’s Basketball Aggregation competes in Euroleague, the best globally acclaimed European basketball event. It is a actual important cast which assets arresting achievements over and over and makes a abundant alpha to the division in both Euroleague and the league. He is additionally the baton with the cardinal of fans, amusing media ability and alternation figures. Fenerbahce’s achievements in the acreage and the ability reflected in the abstracts were the best important factors that enabled us to assurance this allotment partnership. Euroleague tournaments are broadcasted in bristles continents and they are added acceptable added popular. Nearly two billion bodies accept watched anniversary game. We assurance that the accord will addition Beko’s cast acquaintance in ambition markets while allowance us ability a greater admirers with Eat Like A Pro action aiming to abate adolescence obesity. As the cast ambassadors of ‘Eat Like A Pro,’ basketball players of Fenerbahçe will accept an important mission both in Turkey and beyond added countries area they will be visiting for competitions.”
In the columnist conference, Fenerbahçe Beko Men’s Basketball Aggregation Coach Željko Obradović fatigued that as a longtime adherent of basketball, Beko’s allotment affiliation of the Fenerbahçe Men’s Basketball Aggregation is a abundant opportunity. Obradović added, “Winning amateur is appropriately important as leveraging the ability of sports to activate crowds. We accept undertaken a huge albatross in announcement advantageous bistro habits amid accouchement and adopting advantageous generations. Our players will be role models with their bistro habits for the approaching generations. We plan to backpack Beko’s Eat Like A Pro Action one footfall added with our fans.”
Objective of Eat Like A Pro:
Beko focuses on enabling consumers to alive convalescent and aims to action blubber by announcement advantageous bistro and sports habits for accouchement with Eat Like A Pro aback 2017.
Analysis accept appear that blubber prevalence has added added than two folds aback 1980. Adolescence obesity, the actual basis of developed obesity, has become alarming with 40 actor adipose or ample accouchement age-old bristles and below. This amount is accepted to ability 70 actor by 2025.
According to Adolescence Blubber Analysis in Turkey,
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